Evolv Solutions, LLC

Drawing from your own data, we will help you customize your communication programs and maximize the impact of your message by giving you the means to communicate one-to-one with targeted individuals. The key is personalization—creating relevant, customized messages for specific individuals, and sending them via the medium each recipient prefers, so your communications don’t land in the trash can or the delete button. It’s an approach that drives results exponentially. InfoTrends/Cap Ventures reports that personalized communications increase response rates by 34%, order size by 25% and repeat business by 48%.

1:1 Marketing

Marketing communicates specific messages to targeted recipients, making the message more relevant and helping you communicate more effectively. We'll work with you and your company to gather customer information and learn more about your clients’ needs, processes and goals. Then, we’ll take what we’ve learned and translate it into targeted messaging that offers your customers real benefits, such as the right products, faster service and greater convenience.

Personalized communication can translate into an improved bottom line--market research repeatedly indicates that sending a tailored message can elicit three times the response of a traditional mass mailing.

Consultation
We begin by listening. Understanding your existing business and learning about your overarching goals and objectives, are vital to our success. We study your current and past marketing campaigns, as well as analyze your industry and competitors, helping you create ways to “break out of the pack” and become an industry leader.

Strategy
The strategy is your marketing blueprint, providing an overall plan for building strong, substantial promotions. And like any good architect, we consider budget and objectives as we draft, creating a plan that will work best for your target audience.

Tactics
Once we’ve collaboratively created your strategy, we determine the best vehicle to deliver your message to your targeted audience, keeping in mind your desired cost-per-lead or cost-per-acquisition parameters. Tactics include:  Variable Data-Driven Direct Mail, Search Engine Marketing (SEM) and Print Advertising. These tactics are integrated to drive measurable response 24/7 via:

• Personalized URLs
• Personal Web Pages
• Trackable 800 Numbers
• Business Reply Cards (BRC)